Sidra Mahmood

Design Lead

Digital Engagement and Client Data Team in Employment and Social Development Canada

As a Design Lead currently working within Benefits Modernization at ESDC, Sidra is committed to using data and empathy- driven design practices as well as policy analysis to improve the usability of critical government services. Their goal is to simplify digital processes to create meaningful civic tech participation particularly for communities experiencing marginalization. Prior to this role, they were a recipient of the 2020 Code for Canada Fellowship, and before that, a proud core member of the City of Toronto’s Open Data team.

Sidra has lived all over the world but now calls Toronto home. They are an avid hackathon participant and frequent speaker at UX, open source, and civic tech conferences. In their spare time, they enjoy DJing, camping, and are the proud parent of two retired racing greyhounds.


Session info coming soon