David McRaney is a journalist fascinated with how brains make sense of the world. He created the blog You Are Not So Smart, which became an internationally bestselling book in 2011, now available in 16 languages.
In 2013, he launched the You Are Not So Smart Podcast, now part of Boing Boing, and released a second book, You Are Now Less Dumb. He just finished his third book about how people change their minds, and is producing a new podcast, both of which are scheduled for launch soon.
In recent years he has written ads for Reebok, Heineken, and Duck Tape. He also made a TV pilot, consulted for textbook companies, public relations groups, advertising agencies, and startups, and continues to travel the world giving lectures big and small.
David’s talk will be about how minds change, specifically, the psychology behind how we develop new normals and update our beliefs, attitudes, and values – sometimes very, very rapidly. He’ll explain that no one is unreachable, no one is unpersuadable, change is inevitable, though we do resist. He’ll show why resistance is necessary, and the most vehement forms of resistance,...