Comms that get shared: How public servants can craft and share superb messages

Working in digital modernization and the public service is an often thankless task. But in an era of rapid change and public scrutiny, clear communications are essential. Whether you're delivering bad news or celebrating a breakthrough, you need to make citizens and colleagues understand what you're up to—and hopefully change their behaviour. So we've invited marketing heavyweight Mitch Joel to share his wisdom with FWD50 co-chair Hillary Hartley.

Mitch is an expert in communications and human behavior. He's published multiple best-selling books, founded several successful startups and agencies, and helps the world's biggest brands decode the future. Seth Godin says "Mitch Joel is the real deal. He lives the work he talks about, and he does it with generosity and insight." Join Hillary and Mitch as they workshop government messaging and tackle the challenges of communications in a noisy world.