Whether you’re designing information, a map, a house, or a government service, the best design unearths deep truths about the way something works, and then conveys those truths so elegantly they become obvious.
Great design is far more than the thing itself. It’s how that thing is understood, shared, and adopted. Superb designs become a part of culture: Think of the London Underground’s subway map, the act of swiping, or the brutal ubiquity of Helvetica. They have their own brand, their own voice, and have become messages in and of themselves.
The public sector needs not only great service design, but great messaging design. Otherwise well-designed services languish in obscurity, unappreciated by citizens and neglected by those they would best serve. That’s why we’re focusing our September online event on design and communications: What does it take to conceive of a thing, turn that conception into something that just flows, and shout about it from the rooftops?
