Alistair Croll (he/him)

Co-founder & Chair, FWD50

Alistair makes early-stage companies improve their go-to-market strategies, and works with some of the world’s largest firms on business model innovation. He also helps governments understand the impact of technology on society, ethics, and resiliency.

As an entrepreneur, Alistair co-founded Coradiant; the Year One Labs accelerator; and a variety of other startups. He has also launched and chaired some of the world’s leading conferences on emerging technology, including Startupfest, Strata, Cloud Connect, FWD50, Bitnorth, Scaletech, and more.

Alistair is the author of four books on technology and entrepreneurship, including the best-selling Lean Analytics, which has been translated into eight languages and is in its tenth printing in China. He speaks internationally on topics such as data science, innovation, scaling startups, digital government, AI, and applying critical thinking to technology. A graduate of Dalhousie University, he has also been a visiting executive on data science and critical thinking at Harvard Business School.

Sessions

Designing and communicating

Common knowledge

September 16, 20252:00 PM – 2:30 PM GMT+0

Circle Virtual

English

The world doesn't change when everyone knows something. Humans are social animals, and we often fear ostracism and disapproval more than physical risk or even death. We often speak out only when we know it's safe to do so. That means change relies on common knowledge: The moment when everyone knows everyone else knows something. In this talk, FWD50 co-chair Alistair explains why this simple fact has made us slow to act on wicked problems like climate change, why a vocal minority can hold back progress, why perception becomes reality, and why the best communicators value simplicity over accuracy. See More.