Physical AI: Intelligence at the Point of Action

AI is increasingly moving beyond dashboards and digital interfaces into the physical operations where decisions need to happen in real time. But what does that actually look like in a live operational environment?

This session uses Saudi Ground Services as a real world case study, exploring how a production system was built to connect passengers, ground crews, and logistics from door to aircraft. The conversation will focus on the operational challenge, how the system works in practice, what it took to deploy it, and the lessons learned along the way.